Give your customers a high-performance metal lubricant engineered for demanding conditions—and give your team a dealer program built to help it sell.

Dealer orders start with a 50-unit minimum and can scale through tiered volume options. The opening kit includes a counter-ready display, ready-to-use marketing assets, and direct Vendetta support.

Confidence in what's on you counter

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APEX
ADVANCED LUBRICATION
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Proven Performance
Data-backed protection engineered for heat, friction, and prolonged field use.
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Counter-Ready Dealer Kit
Start with 50 units, with tiered volume options available. Includes a branded point-of-sale display and supporting materials.
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Consistent Retail Pricing
A consistent $19.99 MSRP across the Vendetta dealer network.

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WHY APEX

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PROOF THAT EARNS THE SPACE.

Shelf space should be earned. APEX was engineered to address the shortcomings of conventional firearm lubricants. Its advanced formula cleans efficiently, sheds moisture, stays where it is applied, and has been proven through more than one million rounds of real-world use.

Easier, more efficient cleaning
Moisture-shedding barrier
Stays put under pressure
Proven by over 1 million rounds

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FIELD PROVEN

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PEOPLE YOU TRUST, TRUST APEX.

APEX is trusted by people who depend on their equipment for more than an afternoon at the range. Military veterans, tactical professionals, competition shooters, and experienced operators have put it to work across real platforms and real conditions.

[Identity Withheld], Federal Paramilitary Marksman

STATUS: Classified
‍ROLE: Federal Paramilitary / Designated Marksman
‍CREDENTIALS: U.S. Marine Corps / High-Threat Mobile Security / Federal Service
‍LOCATION: Classified
‍USE CASE: Suppressed Weapon Reliability / Duty Maintenance
‍PLATFORMS: Suppressed Precision Gas Gun / Full-Auto M4 / 1911 / 2011 / 5.56 AK
‍CONDITIONS: Nationwide Training / Suppressed Fire / High-Round-Count Testing
‍STANDARD: Sustain Reliability. Simplify Cleaning. Keep The Gun Running.

Nate Horvath, Hard-Duty Firearms Executive

STATUS: Verified
‍ROLE: CEO Sons of Liberty Gun Works / Manufacturing Leader / Marine Corps Veteran
‍CREDENTIALS: SOLGW / Staccato 2011 / Performance Firearm Brands / Stanford MBA
‍USE CASE: Hard-Duty Product Standards / Performance-Brand Evaluation
‍CONDITIONS: Elite Military / SWAT / Performance Consumer Contexts
‍STANDARD: Hard-Duty Performance Is The Baseline.
EXPLORE SONS OF LIBERTY: Sons of Liberty Gun Works

Justin Allen, Competition Shooter / 2011 Specialist

STATUS: Active Competition
‍ROLE: USPSA Shooter / Extreme Shooter Owner / 2011 Platform Specialist
‍CREDENTIALS: Custom Grip Reduction And Stippling / STI-Staccato DVC And Costa Line Experience
‍LOCATION: Arizona Desert
‍USE CASE: Match-Gun Lubrication / Fast Post-Range Cleaning
‍PLATFORMS: 2011 Pistols / AR-15 / ZEV OZ9
‍CONDITIONS: Extreme Heat / Rain / Dirty Range Sessions
‍STANDARD: Lubricant That Stays Put, Runs Clean, And Keeps The Gun Ready.
‍SEE CUSTOM GRIP WORK: Extreme Shooters

Rodney Magallan, Special Operations / Federal Training Veteran

STATUS: Verified
‍ROLE: Special Operations / Federal Service / Executive Protection
‍CREDENTIALS: Navy SEAL / U.S. Marshals Service / CIA / CIA University Level Two Instructor / FLETC Firearms Instructor / Weapons Expert
‍USE CASE: Professional Training / Defensive Readiness
‍CONDITIONS: Protective Security / Federal Training / High-Consequence Skill Work
‍STANDARD: Training Rooted In Experience, Discipline, And Control
‍READ HIS BOOK: Tip of the Spear

[Identity Withheld], International Security Consultant

STATUS: Classified
‍ROLE: International Security Consultant / Corporate Security / Risk Analysis
‍CREDENTIALS: International Security Experience / Training Development / Corporate Security Solutions
‍LOCATION: Classified
‍USE CASE: Hostile-Environment Weapon Maintenance
‍PLATFORMS: Glock / AR-15 / Galil / M249 / Taurus / CZ P-10
‍CONDITIONS: Humid Jungle / Mountains / Desert
‍STANDARD: Protection Against Carbon Buildup and Jungle-Environment Failure.

Joshua Hood, Airborne Veteran / Tactical Author

STATUS: Verified
‍ROLE: Airborne Veteran / SWAT Operator / Tactical Author
‍CREDENTIALS: 82nd Airborne / Iraq / Afghanistan / SWAT Sniper Team Lead / USA Today Bestselling Author
‍USE CASE: Pressure-Tested Weapon Readiness
‍CONDITIONS: Duty Experience / High-Pressure Training / Field Use
‍STANDARD: Pressure Exposes Failure. APEX Prevents It.
‍READ HIS WORK: Joshua Hood Books

Bob “Ninja” Porras, Special Operations Veteran

STATUS: Verified
‍ROLE: Special Operations / Protective Security / Intelligence
‍CREDENTIALS: U.S. Army / Tier 1 Special Mission Unit / Diplomatic Security / CIA
‍USE CASE: Professional Training / Field-Ready Maintenance
‍CONDITIONS: High-Standards Training / Performance Under Pressure
‍STANDARD: No-Fluff Capability When Performance Matters.
‍TRAIN WITH NINJA: NinjaBobSolutions

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what you'll get

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EVERYTHING YOU NEED TO OPEN, DISPLAY, AND SELL.

DEALER KIT
START WITH 50
Opening orders begin at 50 units, with tiered volume options available. Wholesale pricing and tier details are shared directly after you apply.
50 one-ounce bottles of APEX
Counter-ready product presentation
Branded ammo-can point-of-sale display
Product brochures
Vendetta and APEX stickers
With-purchase thank you cards
SALES & MARKETING SUPPORT
INCLUDED
Dealers receive the assets and direct support needed to present APEX consistently in-store, online, and across social channels.
Vendetta and APEX logos
Web-ready product photography
Approved product titles and descriptions
Digital marketing assets
Direct dealer support
Customer issue routing to Vendetta

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Apply now

BECOME A DEALER

Interested in carrying APEX? Share a few basic details about your business and a member of the Vendetta team will reach out personally.

No documents, uploads, payment information, or lengthy approval forms are required at this stage.

submit now
submit now
Your dealer application has been received. A member of the Vendetta team will review your information and reach out personally regarding next steps. Qualified retailers will receive dealer pricing, ordering information, and program details directly from our team.
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FREQUENTLY ASKED QUESTIONS

1.
Who is the Vendetta dealer program for?

The program is designed for qualified specialty retailers, from single-location shops to regional, multi-location operations. Applications are evaluated based on the shop, customer base, product fit, and readiness—not size alone.

2.
What comes in the dealer kit?

The opening dealer kit includes 50 one-ounce bottles of APEX, a branded ammo-can point-of-sale display, brochures, stickers, with-purchase thank-you cards, and access to approved digital marketing assets.

3.
What is the retail price of APEX?

APEX has a consistent MSRP of $19.99 across all approved Vendetta dealers.

4.
When will I receive wholesale pricing?

Wholesale pricing and quantity price breaks are shared privately after your application has been reviewed and your shop has been determined to be a qualified fit.

5.
How quickly will I hear back?

You will receive an immediate confirmation after submitting the form. A member of the Vendetta team will contact you directly after reviewing your application as soon as possible.

6.
What support is available after I become a dealer?

Approved dealers receive access to product imagery, logos, approved descriptions, social assets, reorder support, and direct assistance from the Vendetta team. Product concerns from customers can also be routed directly to Vendetta.

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NEW TO VENDETTA?

Learn More About the Product Behind the Program.

Explore the product, the proof, and the people behind Vendetta Outdoors.

Engineered Performance
Backed by Test Data
Proven in the Field
Trusted by Professionals
Built for Real-World Conditions